I’m writing this from my living room – curled up under a crochet blanket wearing the cosiest slippers out there (Urban Knit of course..) Despite my window revealing a typically dreary November day, at least there’s some light in London. I’ve just come back from Norway, where it seemed like 80% of the day is lived out in darkness.
Of course being an international designer and travelling with the Chairman did have some benefits. I got upgraded to business class on my flight out there – the plentiful champagne made the fact that John Cleese was sitting behind me all the more delightful. We landed in the dark (natch) and jumped in a cab to Oslo, racking up a hefty 1200kr bill. Seeing the shock on my face the boss was quick tell me that this is normal and my wallet would be distinctly lighter by the end of the trip. Expenses account, what?
I picked the Hotel Grims Grenka for its stylish interior and close location to the shops – and of course that it was featured in Wallpaper*. But nowhere in the article was there mention of the extra-curricular activities happening outside the hotel. My friend Jimmy Adams, man-about-Oslo and designer extraordinaire, delighted in telling me and the boss that Grims Grenka becomes the big party place at weekends for the young and rich to misbehave, and those pretty ladies outside were not paying guest, if you know what I mean.. Oh well, a bit of spice never harms.
New in town, we asked the hotel for some food guidance – they recommend Café Kristen, a cavernous den filled with the owner’s weird collections of toys dolls, medals, badges , tools, animals, glasses and much to my delight, KNITWEAR! A lovely boy (one perk of Oslo – all bar and hotel staff are Swedish) recommended the traditional Norwegian Christmas fare. First course we had lovely gravalax salmon. The boss then had lamb’s rib – thankfully, after I persuaded him not to touch the sheep’s head – and I had Lutefisk. For those of you uninitiated with the, ahem, finer points of Norwegian cuisine, Lutefisk is the most disturbing fish I have ever tasted. It has the consistency of gelatin and as I later found out, no Norwegian would ever eat it. If I’d read my travel guide on the plane, instead of trying to sneak glances at John Cleese, I would have been warned: “Anyone trying Lutefisk for the first time had better be insane, or just very hungry.” I think I must’ve been both.
Next day was shopping day; after a (thankfully) fish-free breakfast we set out to see what Oslo had to offer our style-hungry eyes. It was interesting, but not overwhelmingly inspiring. However, I stumbled across some fabulous second-hand shops, selling the only cheap things in Oslo – some really great condition fur coats ranging from £50 to £150, and great knitted sweaters.
Ager shopping mall was very sophisticated, but a bit pedestrian – you’ve seen one mall, you’ve seen them all. Moods of Norway – “Happy Clothes for Happy People” – is great concept brand started by three young Norwegians guys, now with their own concession in Bloomingdales. The story goes that they were visiting their grandma on her farm and started to discuss how they could create the mood of Norway. Taking the tractor as symbolic, cultural design point they have designed a range of very hip clothing, with a cult following across Norway and worldwide. Freudian Kicks was another great find – not just a clothes store, it regularly hosts club nights, art exhibitions and private parties. Though the clothes were mainly casual street wear concessions of the like found in Selfridges, the space itself was incredibly inspiring – located in a district surrounded by galleries and studios, this urban boutique is more like an art gallery than clothing store.
Walking along the distinctly snow-less streets, I felt cheated that I hadn’t had the chance to wear my perfectly planned fur-lined, sheepskin-trimmed, bobble-hatted outfits. For the first November in many years Oslo is warm – not a good thing, telling by the hoards of unhappy Nordic faces.
We met up with Jimmy that evening for drinks and then dinner at Mares – his best friend’s restaurant. A fabulous Frenchman and food to die for: Cassoulet for the boss and fish for me. We were entertained by Jimmy and his friend Alex, who is opening a French bakery. They gave us a lowdown on the dark side of Norway, not seen by visitors. In a nutshell: lots of very, very rich spoilt young people with a monumental sense of entitlement combined with an establishment power elite that control everything (not too difficult in a country of five million). Worryingly, there has been a very sharp increase in rapes in Oslo with very low detection. The far-right have thankfully lost popularity since this years madman’s slaying, but apparently, things are far from good.
The next day we took a charming train to Fredrikstaad to meet our lovely distributor and his team. Following a great presentation on my behalf (pat on the back from the boss), I could finally relax, and spent our last night celebrating. We had dinner at a very busy Pizza East style place down by the sea – with lots of wine, a sensational seafood salad (up yours Lutefisk) and pasta to die for.
Verdict: It was a great experience seeing the Scandinavian side of life, but I have to admit, Oslo is not the most uplifting places I’ve been. Driving back from the airport, as the winter sun settled over London, I was glad to be home.